News Media Trends

Summary of Findings As efforts to stop a major underwater oil leak faltered and President Obama traveled to Louisiana to assess the early damage, the crisis in the Gulf of Mexico grabbed public attention and dominated media coverage last week. More than half of Americans (55%) say they followed news about the oil leak very […]

The debate over the popular social networking site Facebook and the issue of privacy rights led a technology-focused week on social media. On Twitter, more than half of the news links were about Apple, a favorite Twitter topic. On YouTube, an ad about immigration featuring a frog puppet received the most views.

The oil spill that won’t stop gushing became the story that won’t stop growing as the Gulf disaster coverage, fueled by a Presidential admission and a failed effort to cap the leak, reached new heights last week. No other subject—including a political controversy, a skittish stock market, the immigration issue or tensions in the Korean peninsula—came close to matching the spill’s coverage.

News that scientists had created the first-ever living cell controlled by synthetic DNA fascinated the blogosphere last week as the discussion focused on the ethics and implications of the achievement. On Twitter, a marketing campaign gone awry received the most attention. And on YouTube, a forceful political ad drew almost a million views.

Summary of Findings Americans stayed focused on the unfolding oil spill in the Gulf of Mexico last week, while the effort to cap the underwater well and limit the damage was one of two stories that dominated media coverage. The media devoted comparable levels of coverage to the spill and news about last week’s primaries […]

The Gulf of Mexico oil spill, a fixture in the headlines for over a month, narrowly edged some attention-grabbing election results as the top story last week. The legislative effort to regulate Wall Street drove economic coverage and two international stories rounded out the roster of top subjects.

The stories and issues that gain traction in social media differ substantially from those that lead in the mainstream press. But they also differ greatly from each other. Across a year-long study of blogs, Twitter and YouTube, the three platforms shared the same top story just once. What are the stories and issues that dominate in theses platforms? And what media outlets tend to provide those stories? A new year-long study by report offers answers.

While the recent British balloting may have been confusing for many news consumers, bloggers eagerly dissected the results, devoting as much time to the election as any story so far in 2010. On YouTube, the top video, of a controversial police raid, was viewed 1.2 million times.

Summary of Findings As oil from an undersea well continued to flow into the Gulf of Mexico last week, Americans tracked the worsening environmental disaster much more closely than any other major news story. About half (49%) say this was the story they followed most closely. Press coverage was divided between the oil leak (17% […]

The environmental disaster in the Gulf continued its month-long run among the roster of top stories last week as the narrative focused on assigning blame for the spill. The newest Supreme Court nominee attracted detractors and supporters, but not as much coverage as her immediate predecessor.