News Media Trends

The first big East Coast snowstorm of the winter season beat out the economy and domestic terrorism as the top story last week, according to a special web news edition of PEJ’s weekly News Coverage Index. And defeated Delaware Senate candidate Christine O’Donnell, a magnet for media coverage during the 2010 campaign, returned to the spotlight, but not on the most flattering of terms.

Summary of Findings The 9/11 terrorist attacks drew more public interest than any other story in the past decade. In October 2001, a month after the attacks, 78% said they were following news about the story very closely, up slightly from the week after the attacks (74%). The devastating hurricanes that hit the Gulf Coast […]

For the third time this month, bloggers remained wrapped up in the WikiLeaks affair and U.S. government response. Bloggers also cheered the end the of the military’s “don’t ask, don’t tell” policy. On Twitter, news media predictions for 2011 garnered the most attention. And a shocking event caught live on video drew the most views on YouTube.

Summary of Findings Two major disasters – the earthquake in Haiti and the oil leak in the Gulf of Mexico – captured the public’s attention more than any other major stories in 2010, but Americans also kept a consistent eye on the nation’s struggling economy. In mid-January, 60% of the public said they were following […]

The economy topped the news for the sixth straight week, while a string of tragedies—the death of a top diplomat, the suicide of Bernie Madoff’s son, and the suicide of an unstable Florida gunman—also made headlines. And health care, after months of absence, returned to the news in a significant way.

The agreement on tax cuts between President Obama and GOP leaders led to a complex online conversation which revealed deep tensions within one party. The WikiLeaks controversy, a hot topic for the second week in a row, drew a more unified response. And on YouTube, a tragic stunt on live German television drew worldwide attention.

Interest in WikiLeaks Down

The arrest of WikiLeaks founder Julian Assange and the death of Elizabeth Edwards both received substantial coverage, but it was the reaction to a compromise on the expiring Bush-era tax cuts that really galvanized the press last week.

Lee Rainie gave a keynote to the iMedia Agency Summit for ad executives. It explored the new media ecololgy and how it has changed customer behavior and expectations.

The social media were galvanized last week by the WikiLeaks dissemination of secret U.S. documents—sharing and commenting on a number of different elements in the story. Twitter users drew even more attention, though, to a major scientific discovery largely uncovered in the mainstream press.