News Media Trends

11% of American internet users followed the returns on election night online.

A review of Pew Research Center for the People & the Press findings

"Fahrenheit 9-11" had broad political reach: 31% of adult Americans saw a political documentary last year

The first publication of the Pew Research Center explores American public opinion and values, religion and public life, media, the Internet, Hispanics, the states and global opinion.

Got bandwidth at home? Like politics? If you answer 'yes' to these questions, and you're young, the internet shaped what you learned about the presidential election.

A PEJ study on how the press covered the pivotal period of the 2004 Presidential Campaign.

As wired Americans increasingly go online for political news and commentary, we find that the internet is contributing to a wider awareness of political views during this year’s campaign season.

Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters ­ 96% ­ believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]

Summary of Findings As the campaign heads into its final stages, the presidential race is again extremely close. The latest Pew Research Center survey of 1,307 registered voters, conducted Oct. 15-19, finds President George W. Bush and Sen. John Kerry tied at 45%-45% among registered voters, and 47%-47% among likely voters.(1) These findings represent a […]

One in four Americans has used the internet to look for information about prescription drugs. Other topics covered: prescription drugs purchases online; drug-related spam.