News Media Trends

According to the Student Press Law Center, large numbers of college papers are being stolen from racks and newsstands at an alarming rate this semester. In most cases, the perpetrators seem intent in quashing stories about controversial or unpopular subjects. And one advocate for student journalists thinks it’s time for college administrators to crack down on the problem.

Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time.

Fully 87% of online users have at one time used the internet to carry out research on a scientific topic or concept.

Suddenly, local ownership of newspapers is making something of a comeback. Since the breakup of Knight Ridder last year, and the threat of more cutbacks in newsrooms, private ownership groups and individuals have emerged in cities from Boston to Los Angeles wanting to buy the local paper. Who are they? A rundown.

How did newspapers play the Nov 7 election on their front page? Did they see an ideological realignment in the country, or some deeper shift? A review of the day-after headlines in 230 newspapers across the country reveals that it was nothing quite so dramatic and many tread closer to Sergeant Joe Friday’s “Just the Facts, Ma’am.”

There was no shortage once again on cable and elsewhere in which pundits were asked how the midterm election would come out, something that of course by its nature was unknowable in advance. The general consensus among political prognosticators was that Nov. 7 was going to bring Democratic gains in Congress. Among a group of the most widely quoted election oracles, no one hit exactly what the final House tally appears likely to come out, but one prognosticator got very close.

The final tally from the mid-term election is in—you know the poll in which people actually vote—and the media polls can now be graded. With each election, there are more media outlets, and more polls. Usually, the polls begin to converge as election day nears. This year, the polls varied widely. How did they stack up against the actual vote?

As 11 p.m. neared on November 7 and the networks were about to sign off, NBC projected the Democrats would take control of the House though the results of many races were still out. It soon had company. In the next 21 minutes, all the networks and cable channels made their calls as well on what was still a fairly fluid map. This was the most the networks would do on a difficult night.

The new numbers released this week were bad enough for a newspaper industry that lost nearly 3% of its circulation in the last year. But when you factor in subscriber discounts, the economic picture gets worse. And the industry’s efforts to compensate for decreasing circulation with increasing online readership may not stand up to scrutiny.

Nielsen Media Research, the gold standard in the TV ratings industry, has announced that it will release numbers in December that show how many people actually sit through commercials on TV. That new yardstick will affect how much advertisers will pay to air those ads and will very possibly alter the economics of the TV marketplace. And not everyone in the TV business is happy about this.