short reads | Feb 4, 2014

Facebook is a news source for many, but only incidentally

Unlike Twitter, which has developed into a go-to source for breaking news, only 28% of Facebook news consumers have ever used the service to track an unfolding news story. And even among that sub-subgroup, fewer than half (41%) said Facebook was among the first places they'd turn to keep up with a breaking news event.

short reads | Feb 3, 2014

Coke, “America the Beautiful,” and the language of diversity

Coca-Cola’s “It’s Beautiful” ad, that aired during Sunday night’s Super Bowl, sought to portray ethnic diversity in the U.S. by featuring “America the Beautiful” sung in several languages. But not everyone was happy with Coke’s celebration of diversity in the country.

short reads | Jan 28, 2014

Local TV audiences bounce back

Bucking a long-range trend of declining viewership, the audience for local TV news grew in all three major time slots in 2013.

short reads | Jan 14, 2014

5 facts about Fox News in 2014

Fox News President Roger Ailes has turned the channel into a powerhouse that dominates the cable news ratings and wields substantial power in the world of conservative politics.

short reads | Nov 22, 2013

50 years ago, America turned on the television

TV audience and survey data from the days immediately following JFK's assassination show that Americans collectively tuned in to non-stop coverage that pioneered a new form of wall-to-wall television news delivery.

report | Nov 14, 2013

News Use Across Social Media Platforms

How do different social networking websites stack up when it comes to news? How many people engage with news across multiple social sites? And what are their news consumption habits on traditional platforms?

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