report | Oct 27, 2004

The Debate Effect

A PEJ study on how the press covered the pivotal period of the 2004 Presidential Campaign.

report | Oct 27, 2004

The Internet and Democratic Debate

As wired Americans increasingly go online for political news and commentary, we find that the internet is contributing to a wider awareness of political views during this year’s campaign season.

report | Oct 24, 2004

Voters Impressed with Campaign

Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters ­ 96% ­ believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]

report | Oct 5, 2004

Debate Coverage Viewed Favorably

Summary of Findings Amid an increasingly divisive presidential campaign, voters largely agree in their positive assessments of news coverage of the first presidential debate. Solid majorities of certain Bush voters (55%), certain Kerry supporters (62%), and swing voters (60%) rate the coverage of the debate as good or excellent. Voters also generally think that the […]

report | Oct 3, 2004

Presidential Campaign Ads Online

The presidential campaign world today regards the internet as an asset for fund-raising, voter-profiling, and insider communicating, but not for advertising, according to the first-ever systematic study of online political ads.

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