aspires to ignite a consumerist backlash to the 2004 election. Its web site displays political contribution data about “red” and “blue” corporations, and provides links to the home pages of blue companies to facilitate reward-punish behavior by disgruntled Democrats. The site is creative, informative, and empowering on an individual level. But if a would-be protester sits in the front of the bus and no one notices, it’s not a protest. To have an effect on the societal level, should think about publishing the number of people who click through to blue companies and the amount of money they spend –and then publicize those figures. There is no indication on the site whether such tracking is being done; no privacy policy has been posted.