report | Apr 19, 2023

How Public Polling Has Changed in the 21st Century

A new study found that 61% of national pollsters used different methods in 2022 than in 2016. And last year, 17% of pollsters used multiple methods to sample or interview people – up from 2% in 2016.

course | Oct 19, 2022

Public Opinion Polling Basics

By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.

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Signature Reports

report | Nov 19, 2019

A Field Guide to Polling: Election 2020 Edition

While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.

report | Mar 31, 2017

Are Telephone Polls Understating Support for Trump?

An experiment comparing responses to 27 questions fielded on both a telephone and a web survey found no significant mode differences in overall opinion about Trump or many of his signature policy positions.