The second video in Pew Research Center’s Methods 101 series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important. Writing clear and neutral survey questions is much more difficult than it might seem. We spend a lot of time thinking about the phrasing and ordering of our survey questions. Paying close attention to these seemingly minor factors makes a huge difference. It helps us avoid the trap of poorly worded or leading questions, which can skew survey results.

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