report | Aug 1, 2016

Flashpoints in Polling

Many people wonder: Can polls be trusted? The following essay contains a big-picture review of the state of polling, organized around a number of key areas.

report | Aug 1, 2016

Moving Without Changing Your Cellphone Number: A Predicament for Pollsters

By Meredith Dost and Kyley McGeeney Each year about 36 million Americans move residences, according to the Census Bureau. And they quite often take their cellphone numbers with them. Others have not moved but bought their cellphone in a different state. The net result, according to new Pew Research Center estimates, is that 10% of […]

short reads | Jun 16, 2016

In the age of big data, survey research will not only survive but thrive

The next frontier of public-opinion research is already visible in the “big data” revolution. Through the digital traces of our everyday activities, we are creating a massive volume of information that can tell us a lot about ourselves. Smart data science can identify patterns in our behaviors and interests. And in some domains, such as […]

short reads | Jun 3, 2016

The challenges of translating the U.S. census questionnaire into Arabic

In 2020, census questionnaires may for the first time be offered in Arabic, now the fastest-growing language in the U.S. But the Census Bureau faces a challenge not only in translating the language but also in adjusting the appearance of the questionnaire for those accustomed to reading and writing Arabic script.

short reads | May 11, 2016

The challenges of polling Asian Americans

Why aren’t Asian Americans shown as a separate group when differences among whites, blacks and Hispanics are discussed in survey reports? It's a good question, so we put together a summary of some of the methodological and other issues on accurately polling U.S. Asians.

report | May 2, 2016

Evaluating Online Nonprobability Surveys

Online nonprobability surveys are fast, cheap, and increasingly popular. We compared nine samples and found that accuracy varied substantially.

short reads | Apr 28, 2016

Census Bureau hopes to use data from other government agencies in 2020

Anyone who has filed a U.S. tax return, applied for a Social Security number or signed up for Medicare has given personal data to the government. So when the Census Bureau counts the American public, can it use the information that other federal agencies have already collected?

short reads | Mar 10, 2016

Many Americans say they voted, but did they?

One-in-six (16%) of those who say they “definitely voted” in the 2014 midterm election have no record of voting in commercially available national voter files.

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Signature Reports

report | Nov 19, 2019

A Field Guide to Polling: Election 2020 Edition

While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.

report | Mar 31, 2017

Are Telephone Polls Understating Support for Trump?

An experiment comparing responses to 27 questions fielded on both a telephone and a web survey found no significant mode differences in overall opinion about Trump or many of his signature policy positions.