feature | Mar 21, 2018

Methods 101: Survey Question Wording

The second video in Pew Research Center's Methods 101 series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.

report | Mar 21, 2018

Video Explainer: Understanding survey question wording

The second video in Pew Research Center’s “Methods 101” series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.

report | Jan 26, 2018

For Weighting Online Opt-In Samples, What Matters Most?

A growing share of polling is conducted with online opt-in, or nonprobability, samples. This trend has raised some concern within the industry because, while low participation rates pose a challenge for all surveys, the online opt-in variety face additional hurdles.

presentation | Jan 3, 2018

Public Opinion Research in Sub-Saharan Africa

Pew Research Center hosted a survey methodology workshop on the opportunities and challenges of conducting public opinion research in sub-Saharan Africa to identify and discuss best practices and future directions for the field.

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Signature Reports

report | Nov 19, 2019

A Field Guide to Polling: Election 2020 Edition

While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.

report | Mar 31, 2017

Are Telephone Polls Understating Support for Trump?

An experiment comparing responses to 27 questions fielded on both a telephone and a web survey found no significant mode differences in overall opinion about Trump or many of his signature policy positions.