The way polling questions are asked can influence people's answers. Survey experiments are one way to measure the degree to which different questions elicit different answers.
Detailed information on Pew Research Center international survey meethodology, such as mode of interview, sampling design, margin of error, and design effect, for each country we survey, organized by survey, country and year.
On election night 2018, besides the exit polls there will be an additional source of data on who voted and why, developed by The Associated Press, Fox News and NORC at the University of Chicago and based on a very different methodology. That means that depending on where you go for election news, you may get a somewhat different portrait of this year's electorate.
Given the wide range of people we speak to for our polls – and the issues we ask them about – it’s important to be as clear as possible about exactly who says what. In research circles, this practice is sometimes called “defining the universe."
A new telephone survey experiment finds that an opinion poll drawn from a commercial voter file produces results similar to those from a sample based on random-digit dialing.
Roughly six-in-ten U.S. teens have been bullied or harassed online. Senior Researcher Monica Anderson discusses the methods and meaning behind the data.
This new analysis creates a typology that cuts across denominations, sorting Americans into seven groups, or “clusters,” based on their religious practices and values, their views about religion in general, and the sources of meaning and fulfillment in their lives. Rich Morin, a senior editor at the Center, explains how the study was put together, and discusses the role of cluster analysis in creating the typology.
While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.
A new telephone survey experiment finds that an opinion poll drawn from a commercial voter file produces results similar to those from a sample based on random-digit dialing.
An experiment comparing responses to 27 questions fielded on both a telephone and a web survey found no significant mode differences in overall opinion about Trump or many of his signature policy positions.