We examine how an opt-in poll may have unintentionally misled the public about the sensitive issue of Holocaust denial among young Americans.

As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here's a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.

We asked researchers how they used the newest generation of large language models to analyze roughly 24,000 podcast episodes.

With our shift to using NPORS for studying topics like the digital divide, Americans can now respond by mail or online. This change in approach sets us up to continue studying tech adoption long into the future.

NPORS is an annual survey of U.S. adults conducted by the Pew Research Center used to to produce benchmark estimates for several topics.

Pew Research Center conducted a study to compare the accuracy of six online surveys of U.S. adults – three from probability-based panels and three from opt-in sources. On average, the absolute error on opt-in samples was about twice that of probability-based panels.

Based on formal religious identity, China is the least religious country in the world - with just 10% of Chinese adults self-identifying with a religion.

68% of U.S. adults who voted in the 2020 presidential election turned out to vote in the 2022 midterms. Former President Donald Trump’s voters turned out at a higher rate in 2022 (71%) than did President Joe Biden’s voters (67%).

When we have the data to study groups of similarly aged people over time, we won’t always default to using the standard generational definitions and labels, like Gen Z, Millennials or Baby Boomers.

It can be useful to talk about generations, but generational categories are not scientifically defined and labels can lead to stereotypes and oversimplification.