Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.
Unlike Twitter, which has developed into a go-to source for breaking news, only 28% of Facebook news consumers have ever used the service to track an unfolding news story. And even among that sub-subgroup, fewer than half (41%) said Facebook was among the first places they'd turn to keep up with a breaking news event.
On Facebook, the largest social media platform, news is a common but incidental experience, according to an initiative of Pew Research Center in collaboration with the John S. and James L. Knight Foundation.
On Facebook, news is a common but incidental part of the experience, according to a new survey. Roughly two-thirds of U.S. adults use Facebook, and half of those users get news there.
Our national survey data did not indicate a decrease in the total number of Facebook-using teens, even though the focus group findings suggest that teens’ relationship with Facebook is complicated and may be evolving.