Mobile

We just published a new report showing that half (50%) of parents with minor children living at home now own a tablet computer. How are parents are using devices such as tablets and smartphones with their children?

Tablet adoption has almost doubled over the past year. A third of American adults now own a tablet computer, including almost half of those ages 35-44 and a majority of those in higher income households.

For the first time, Pew Internet has found that cell phone ownership among adults has exceeded 90%.

56% of American adults now own a smartphone of some kind; Android and iPhone owners account for half of the cell phone user population. Higher income adults and those under age 35 lead the way when it comes to smartphone ownership.

Session focused on identifying and using appropriate technologies to conduct research on low-income populations.

Kristen Purcell spoke at the Art Museum Marketing Association (AMMA) meeting at the Baltimore Museum of Art on Friday, May 17th, for an audience of marketing directors from the largest art museums in the U.S.

Research analyst Kathryn Zickuhr discussed key findings from the Pew Research Center's multi-year study of public libraries, as well as larger trends in how Americans use technology.

Susannah Fox will present the latest research on how mobile, social technologies are transforming health and health care in the U.S. and abroad.

Amanda Lenhart spoke at the National Academies “Health, Safety & Well-Being of Young Adults” Symposium on May 7 in Washington, D.C.

Pew Internet Director Lee Rainie will discuss the Project’s latest research into internet trends, mobile connectivity, and use of social media and what they mean for marketers.