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Pew Research CenterJune 12, 2023
3. Podcast ownership and funding

Roughly half of top-ranked podcasts seek audience support via subscriptions, donations or merchandise

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Roughly half of top-ranked podcasts seek audience support via subscriptions, donations or merchandise

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3. Podcast ownership and funding
Majority of top-ranked podcasts are affiliated with a larger organization
Roughly half of top-ranked podcasts seek audience support via subscriptions, donations or merchandise
Top-ranked podcasts affiliated with a larger organization are less likely to ask listeners for support

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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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