The notion of privacy is rapidly changing as people work to define boundaries in their increasingly digital lives. As people become more aware of how their personal information is used and tracked, they live in uncomfortable spaces. Sometimes people make conscious trade-offs, providing personal information in return for something they value; at other times they are oblivious.

The Pew Research Center releases new survey research findings related to privacy’s future at SXSW. A briefing on the new report from Lee Rainie, Director of Internet, Science, and Technology research, details the social and business implications of a reshaped privacy landscape, shedding light on potential market opportunities and aiding digital innovators in navigating challenging consumer spaces.

Pew Research’s new data, along with expert analysis from the Center for Democracy & Technology President Nuala O’Connor aims to help attendees better understand what citizens and consumers expect from companies and governments when it comes to personal data.