report | Aug 29, 2012

Paul Ryan in a Word: ’Conservative,’ ’Intelligent’

As Paul Ryan prepares to accept his nomination as the GOP’s vice presidential candidate, the American public has a mixed impression of him. When asked what one word comes to mind when thinking about Ryan, the most frequent responses are conservative, intelligent, good, unknown, and young. In the latest national survey by the Pew Research […]

report | Aug 29, 2012

Determining Who Is a ’Likely Voter’

Scott Keeter, director of survey research, explains why pollsters switch from registered voters to likely voters in their samples as Election Day nears, and how the Pew Research Center determines who is likely to vote.

report | Aug 27, 2012

More Interest in GOP Platform than Romney’s Speech

Overview As the Republican convention gets underway, more Americans express interest in learning about what’s in the GOP platform than in the speeches by either Mitt Romney or his running mate. About half of the public (52%) is interested in learning about the Republican Party’s platform, while 44% are interested in Romney’s acceptance speech and […]

report | Aug 23, 2012

A Closer Look at the Parties in 2012

As the 2012 party conventions approach, the Democratic Party continues to maintain an advantage in party identification among voters, but its lead is much smaller than it was in 2008. In more than 13,000 interviews conducted so far in 2012, 35% of registered voters identify with the Democratic Party, 28% with the Republican Party and […]

report | Aug 23, 2012

The Master Character Narratives in Campaign 2012

On the eve of the conventions, the portrayal in the news media of the character and records of the two presidential contenders in 2012 has been as negative as any campaign in recent times, and neither candidate has enjoyed any advantage over the other.

report | Aug 21, 2012

Medicare Voucher Plan Remains Unpopular

Overview Paul Ryan’s selection to the Republican ticket has put the issue of Medicare squarely on the 2012 campaign agenda. And the latest Pew Research Center survey continues to find the public is aware of a proposal to gradually shift Medicare to a system of vouchers and is, on balance, more opposed than supportive of […]

report | Aug 15, 2012

How the Presidential Candidates Use the Web and Social Media

On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.

report | Aug 10, 2012

What Voters Know about Campaign 2012

Overview Before you read the report, test your own News IQ by taking the interactive knowledge quiz. The short quiz includes many of the questions that were included in a national poll. Participants will instantly learn how they did on the quiz in comparison with the voting public as well as with people like them. […]

report | Aug 3, 2012

Party Affiliation and Election Polls in 2012

Update: In the years since this piece was published, the survey field has changed. The link between Americans’ willingness to take surveys and their political views became stronger. Researchers developed new methods for addressing this. Pew Research Center’s surveys of U.S. adults now weight on political party affiliation, but the way that is done differs […]

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