report | Mar 12, 2000

What ’McCain Voter’?

For Al Gore and George W. Bush, the McCain vote has become the holy grail of the presidential race, the swing vote each man thinks he needs to put him over the top. But this line of reasoning has one big problem: there is no “McCain vote” — the exit data from the primaries show […]

report | Mar 1, 2000

The Religious Landscape in Upcoming GOP Primary States

The religious profile of Republicans and independents who lean to the Republican Party suggests that Senator John McCain’s attack on certain Christian Right leaders may cloud his chances to succeed in Southern states, as well as certain Midwestern and Western states where white evangelicals(1) make up the largest religious bloc of voters. This group comprises […]

report | Feb 17, 2000

McCain Appeals To Pivotal Older Voters and Independents

Introduction and Summary The outcome of the New Hampshire primary has changed candidate support patterns that last year seemed all but cast in stone. Al Gore has drawn into a statistical dead-heat with George W. Bush in a general-election ballot test, largely because core Democrats are rallying behind the vice president. At the same time, […]

report | Feb 5, 2000

The Tough Job of Communicating with Voters

Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]

report | Jan 19, 2000

Gore Gains, Bradley Looks More Liberal

Introduction and Summary With the start of the new year, the presidential campaign has begun in earnest for many Americans. More people are paying attention now than in the fall, and the back and forth between candidates has started to change voter perceptions. In particular, Al Gore has begun to redefine himself and challenger Bill […]

report | Dec 16, 1999

Campaign Incidents Have Little Punch

Introduction and Summary The rhetoric and events of the presidential campaign so far are having little impact on the attitudes of voters nationwide. Voter preferences are being shaped more by general impressions of the candidates than by what they are saying or by what is happening to them along the campaign trail. While many Americans […]

report | Oct 21, 1999

Senate Test Ban Vote Little Noticed, Less Understood

Introduction and Summary The U.S. Senate’s rejection of the underground nuclear test ban treaty has gone unnoticed by half of the public, and only one-in-ten Americans say they have heard a lot about why some in the Senate backed the treaty, while others opposed it. Just about half of respondents (49%) polled in a Pew […]

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