report | Oct 1, 2002

Why The Generic Ballot Test?

Throughout the election season, the Pew Research Center and other major polling organizations report a measure that political insiders sometimes call “the generic ballot.” This measure is the percentage of voters in national surveys who say they intend to vote for either the Republican or the Democratic candidate for the U.S. House of Representatives in […]

report | May 18, 2001

Screening Likely Voters: A Survey Experiment

Introduction and Summary Traditionally, pollsters trying to accurately assess voter intentions have struggled with a basic problem — figuring out who actually is going to show up to vote. In the 2000 election campaign, sharp fluctuations in the Gallup Organization’s daily tracking poll were blamed by some on difficulties in nailing down likely voters. Similar […]

report | Dec 21, 2000

Some Final Observations on Voter Opinions

Introduction and Summary Overlooked amid controversies over hanging chads and divided courts were some important lessons from the presidential campaign. Here are previously unreleased findings from the Pew Research Center’s post-election survey, conducted Nov. 10-12: There was more positive voting and less voting against candidates this time than in the three previous presidential elections. George […]

report | Dec 3, 2000

Internet Election News Audience Seeks Convenience, Familiar Names

Introduction and Summary Campaign 2000 firmly established the Internet as a major source of election news and information. But as the audience for online campaign news has expanded — increasing fourfold over the past four years — it has gone more mainstream in its preferences and pursuits. A majority now cites convenience, not a desire […]

report | Dec 1, 2000

Many Question Bush Or Gore As Legitimate Winner

Introduction and Summary No matter who wins the presidency, George W. Bush or Al Gore, many Americans think that the victor will come to office because of the way the voting was conducted or counted rather than because he legitimately won the election in Florida. Ironically, this view has become more prevalent regarding a potential […]

report | Nov 16, 2000

Campaign 2000 Highly Rated

Introduction and Summary Even with an uncertain conclusion, Campaign 2000 gets better grades from the public than most recent presidential contests. Fully 83% of voters say they learned enough from the campaign to make an informed choice — a larger percentage than expressed that view in surveys conducted in the days following the three previous […]

report | Nov 14, 2000

Voters Side with Bush for Now

Introduction and Summary By the weekend, George W. Bush was further ahead of Al Gore in the battle for public opinion than he was in the vote recount in Florida. A strong majority of voters, including many Gore supporters, think he will have legitimately won the presidency if he prevails in the Florida recount. And […]

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