Elections Before 2008

Summary of Findings President George W. Bush holds a slight edge over Senator John Kerry in the final days of Campaign 2004. The Pew Research Center’s final pre-election poll of 1,925 likely voters, conducted Oct. 27-30, finds Bush with a three-point edge (48% to 45% for Kerry); Ralph Nader draws 1%, and 6% are undecided. […]

Summary of Findings With less than a week to go before the election, many swing voters have yet to commit to a candidate, but over the past month there has been some movement among this group toward Sen. John Kerry. A Pew Research Center follow-up survey with 519 swing voters ­ who in September were […]

A PEJ study on how the press covered the pivotal period of the 2004 Presidential Campaign.

As wired Americans increasingly go online for political news and commentary, we find that the internet is contributing to a wider awareness of political views during this year’s campaign season.

A Closer Look at Key Groups

Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters ­ 96% ­ believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]

by Andrew Kohut in the New York Times

Summary of Findings As the campaign heads into its final stages, the presidential race is again extremely close. The latest Pew Research Center survey of 1,307 registered voters, conducted Oct. 15-19, finds President George W. Bush and Sen. John Kerry tied at 45%-45% among registered voters, and 47%-47% among likely voters.(1) These findings represent a […]

DNC Post-debate ads assure that October will be a record month in political online ad spending

Summary of Findings Amid an increasingly divisive presidential campaign, voters largely agree in their positive assessments of news coverage of the first presidential debate. Solid majorities of certain Bush voters (55%), certain Kerry supporters (62%), and swing voters (60%) rate the coverage of the debate as good or excellent. Voters also generally think that the […]