Politics & Media

A PEJ study on how the press covered the pivotal period of the 2004 Presidential Campaign.

As wired Americans increasingly go online for political news and commentary, we find that the internet is contributing to a wider awareness of political views during this year’s campaign season.

Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters ­ 96% ­ believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]

DNC Post-debate ads assure that October will be a record month in political online ad spending

Summary of Findings Amid an increasingly divisive presidential campaign, voters largely agree in their positive assessments of news coverage of the first presidential debate. Solid majorities of certain Bush voters (55%), certain Kerry supporters (62%), and swing voters (60%) rate the coverage of the debate as good or excellent. Voters also generally think that the […]

The presidential campaign world today regards the internet as an asset for fund-raising, voter-profiling, and insider communicating, but not for advertising, according to the first-ever systematic study of online political ads.

Debates More Important to Young Voters

As the GOP heads into its nominating convention, two new features on the president’s campaign web site warrant attention.

As the Democratic National Convention began, the presence of several dozen accredited bloggers reaped the lion’s share of attention from reporters on the Internet beat. But a two-minute cartoon parody of the presidential race has reaped the lion...

If presidential campaigns are about character and control of message, neither candidate has had much success so far, a new PEJ study finds.