report | May 1, 2008

Democratic Campaign Taking a Toll on Both Obama and Clinton

Summary of Findings Over the past six weeks the intense, and often negative, contest between Obama and Clinton has dominated media coverage of the campaign as well as public attention. And over this period, more Americans have consistently said their views of Obama and Clinton have become less favorable, rather than more favorable, in recent […]

report | Apr 21, 2008

Obama and Clinton Debate the Debate

The two Democratic contenders went at it last week, battling over Barack Obama’s “bitter” remarks at a California fundraiser and over the ABC debate that some said had too much “gotcha.” Trailing in the race for attention, John McCain saw the media examine everything from his economic policy to his temper last week.

report | Apr 17, 2008

Less News is Good News for McCain

Summary of Findings John McCain’s campaign for president has been flying under the news media’s radar since he sewed up the Republican nomination in early March. In recent weeks, he has received less news coverage – and has been consistently less visible to the public – than either Barack Obama or Hillary Clinton. Nonetheless, far […]

report | Apr 7, 2008

Clinton Punches, Obama Bowls, and McCain Reminisces

The key media narrative last week involved growing pressure on Hillary Clinton to withdraw from the primary fight. Meanwhile, Barack Obama tried his hand at hands-on campaigning while John McCain hoped to grab the media’s attention with a tour of some old stomping grounds.

report | Apr 3, 2008

Clinton Controversy Heavily Covered but Obama Maintains Visibility Edge

Summary of Findings Hillary Clinton’s retraction of her claim that she came under sniper fire while visiting Bosnia in 1996 was one of the main campaign storylines last week. But the controversy over her statements did not resonate as widely as the furor over statements made by Barack Obama’s pastor earlier in March. Roughly four-in-ten […]

report | Mar 27, 2008

Obama and Wright Controversy Dominate News Cycle

Summary of Findings Barack Obama’s March 18th speech on race and politics is arguably the biggest political event of the campaign so far. Fully 85% of Americans say they heard at least a little about Obama’s speech, and most (54%) say they heard a lot about it. Not surprisingly, Barack Obama has been far and […]

report | Mar 13, 2008

Public Closely Tracking Details of Campaign

Summary of Findings Not only are Americans following election news in record numbers this year, they are tracking the details of the campaign — the charges, countercharges and controversial advertisements — extremely closely. Large majorities say they have heard at least something about rumors that Barack Obama is a Muslim; Hillary Clinton’s 3:00 a.m. phone […]

report | Mar 10, 2008

Media Admire Clinton’s Resilience, Question Obama’s Toughness

With wins in Ohio and Texas, Hillary Clinton was the top campaign newsmaker last week. The media’s first verdict was that her aggressive attacks succeeded in stopping Barack Obama’s momentum. Their next question was whether Obama was capable of responding in kind.

report | Mar 6, 2008

Just 28% Say Media Going Easy on Obama

Summary of Findings As is often the case, voters say they would like to see more coverage of the candidates’ positions on the issues and less coverage of which candidate is leading in the latest polls. More than three-quarters of the public (78%) would like to see more coverage of the candidates’ positions on domestic […]

report | Mar 3, 2008

Press Takes a Harder Look at Obama—and Itself

Barack Obama generated more campaign coverage than Hillary Clinton in a week in which Democrats completely dominated the media narrative. But Clinton’s complaints about a journalistic tilt toward her opponent seemed to strike a responsive chord.

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