short reads | Jun 27, 2014

Why the typology quiz questions are asked the way they are

One of the strongest reactions we have received from some quiz-takers is frustration over the either-or choices each question offers. This is a legitimate concern, but there is a reason the questions are asked the way they are: The intent is not to put people “in a box” but rather to understand how their values across multiple political dimensions are related to each other.

short reads | Jun 26, 2014

Q/A: How Pew Research created the political typology

The goal of the political typology is to sort people into homogeneous groups, based on their political values and attitudes. It’s an effort to categorize people politically to help us better understand the complexities of the current political landscape.

report | Jun 26, 2014

Beyond Red vs. Blue: The Political Typology

Our latest political typology sorts voters into cohesive groups based on their attitudes and values and provides a field guide for the constantly changing political landscape.

report | May 26, 2011

’Staunch Conservatives’ Are Wary of Wall Street

Nearly three years after the financial crisis that sent the nation’s economy into a tailspin, the public expresses mixed views of Wall Street. Nearly half of Americans (47%) say that Wall Street hurts the U.S. economy more than it helps, while 38% say it helps more than hurts; 15% offer no opinion. These findings, from […]

report | May 4, 2011

How We Identified Your Group

Identifying which group is the best fit for you involved matching the pattern of your answers to the political value questions and party affiliation to the responses of people who took the 2011 typology national survey. This entailed a two step process: first creating the typology groups for the survey and then identifying which typology […]

report | May 4, 2011

Beyond Red vs. Blue: The Political Typology

Overview With the economy still struggling and the nation involved in multiple military operations overseas, the public’s political mood is fractious. In this environment, many political attitudes have become more doctrinaire at both ends of the ideological spectrum, a polarization that reflects the current atmosphere in Washington. Yet at the same time, a growing number […]

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