report | Nov 11, 1999

Retro-Politics

Foreword and Overview Foreword In 1987, we embarked on an ambitious project to better understand the nature of American politics. We identified a broad range of beliefs and values that underlie common political labels and that ultimately drive political action. A voter typology emerged from this effort which classifies the electorate into distinct groupings, defined […]

report | Oct 25, 1996

Clinton Unites Dems, Gains Working Class Independents

Introduction and Summary After two presidential debates and six weeks of the general campaign Bill Clinton’s lead over Bob Dole is as large as it was in early September. The course of the race has changed little with the passing of each important campaign milestone. The only observable consequence of the debates is that the […]

report | Nov 14, 1995

Energized Democrats Backing Clinton

Introduction and Summary Anxiety may replace anger as the dominant voter emotion in 1996. A major national survey finds significantly more Americans than 18 months ago worried about affording major expenses such as health care costs, college tuition, retirement funds and housing costs. Voter anxiety has increased across the political spectrum and appears to be […]

report | Aug 24, 1995

Support for Independent Candidate in ’96 Up Again

Introduction and Summary Support for a third party candidate in 1996 has increased for the third consecutive time in eight months, as opposition to Republican policies in Congress continues, and Bill Clinton’s approval rating sags. The latest Time Mirror Center for The People & The Press survey found as many as 26% saying they would […]

report | Sep 21, 1994

The People, the Press & Politics

Report Summary Reflecting a dramatically changed environment in America and the world, the voter typology which Times Mirror created in 1987 has been modified to make it more responsive to the new values and attitudes that affect voter behavior in 1994. We present it as “The People, The Press and Politics: The New Political Landscape.” […]

report | Oct 11, 1990

The People, The Press & Politics 1990

Overview Seen through the Times Mirror Center for the People & the Press’ political typology of 1990, the American electorate presents a disquieting picture of political gridlock. Despite the personal popularity of President Bush, cynicism toward the political system in general is growing as the public in unprecedented numbers associates Republicans with wealth and greed, […]

report | Jun 15, 1988

The People, The Press, & Politics – Survey III

Report Summary This is the third in a series of nationwide personal interview surveys commissioned by Times Mirror to assess the American electorate.  The People, The Press, and Politics series employs a unique voter classification scheme developed by Gallup for Times Mirror in 1987.  The overall purpose of these surveys is to better understand voter […]

report | Sep 30, 1987

The People, the Press & Politics

Report Summary There are 11 distinct groups in the American electorate — 10 that vote in varying degrees, and one that does not vote at all. How Americans vote is a much more complex process than previously defined. There have been many attempts to analyze political attitudes in this country. Some analysts have focused on […]

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