Political Issues

Introduction and Summary Most Americans continue to support free trade, in spite of last fall’s destructive protests in Seattle against the World Trade Organization (WTO). But the public wants international trade agreements to protect jobs and economic growth at home, and improve the global environment. And while the nation backs free trade in principle, there […]

Foreword and Overview Foreword In 1987, we embarked on an ambitious project to better understand the nature of American politics. We identified a broad range of beliefs and values that underlie common political labels and that ultimately drive political action. A voter typology emerged from this effort which classifies the electorate into distinct groupings, defined […]

Introduction and Summary Americans anticipate many perils in the next century, but none of them, no matter how grave, can dim the public’s positive view of the future. Despite consensus forecasts of natural disasters, environmental calamities and international terrorism, Americans are near unanimous in their confidence that life will get better for themselves, their families […]

Introduction and Summary The prospects for a third party presidential candidate appear dim. Americans are reasonably satisfied with the existing field of candidates for the 2000 presidential election, and overwhelming numbers say they would not consider voting for outsiders Jesse Ventura or Ross Perot. Three-in-four people say they would be satisfied with a contest between […]

Introduction and Summary The early presidential primary season may have front-loaded candidate announcements, political advertising and the media roadshow, but it’s all background noise to the average American voter. Nearly two-thirds of the public is paying little or no attention to the 2000 election, and knowledge of the presidential candidates and opinions about them are […]

Introduction and Summary American reaction to the end of the air war in Kosovo is mixed. While public support for intervention rebounded in the closing days of the conflict, there is little indication of public exaltation at its end. Two-thirds of the public (68%) now says the United States and NATO did the right thing […]

Introduction and Summary Bill Bradley is the man in the middle when it comes to voter perceptions. Americans describe the former New Jersey senator as a political moderate far more frequently than they do any other presidential candidate. On average, voters who know Bradley rate his ideology as virtually identical to their own. But, despite […]

Introduction and Summary Public support for the war in the Balkans is fading. Approval of U.S. participation in the NATO effort has fallen to 53% from 62% in mid-April, and fewer Americans are paying very close attention to the air war now than just three weeks ago. At the same time, the public is increasingly […]

Also: Early Issue Advertising

Introduction and Summary Americans remain supportive of military action in Yugoslavia, but unease about the situation is growing. A solid majority of the public continues to approve of NATO air strikes against Serbia. Humanitarian concern for the plight of the Kosovars is broad, and only a minority of Americans say that U.S. military involvement in […]