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As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here's a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.

While Black adults define personal and financial success in different ways, most see these measures of success as major sources of pressure in their lives.

More than half of Americans (53%) say America’s sport is football – about twice the share who say it’s baseball (27%).

Americans overwhelmingly see small businesses as having a positive effect on the way things are going in the country. By contrast, their views of large corporations are broadly negative. And most people – including identical shares in both parties – are critical of the impact of banks and financial institutions.

Black adults in upper-income families are about twice as likely as those in lower-income families to say they are extremely or very happy.

Nearly a month into the new year, most people who made New Year’s resolutions have stuck with them, although 13% say they have not kept any of them.

Most U.S. young adults are at least mostly financially independent and happy with their parents' involvement in their lives. Parent-child relationships are mostly strong.

Although especially common in California and Texas, Mexican restaurants are found in a large majority of counties in the U.S.

Here are 10 key facts about Americans’ behaviors and attitudes when it comes to drinking alcohol and how these have changed over time.

College enrollment among young Americans has been declining over the past decade, and it's mostly due to fewer young men pursuing degrees.