News Content Analysis

Summary of Findings On the eve of Barack Obama’s major speech on race and politics, most Americans said they had heard at least a little about the videos showing the Rev. Jeremiah Wright making racially-charged statements to his Chicago congregation. At the time of the survey, however, there was greater public awareness of other recent […]

When it came to coverage, John McCain was a forgotten man compared with Hillary Clinton and Barack Obama. But perhaps no news was good news for the GOP in a week during which the press highlighted some of the uglier divisions among Democrats.

Summary of Findings Not only are Americans following election news in record numbers this year, they are tracking the details of the campaign — the charges, countercharges and controversial advertisements — extremely closely. Large majorities say they have heard at least something about rumors that Barack Obama is a Muslim; Hillary Clinton’s 3:00 a.m. phone […]

With wins in Ohio and Texas, Hillary Clinton was the top campaign newsmaker last week. The media’s first verdict was that her aggressive attacks succeeded in stopping Barack Obama’s momentum. Their next question was whether Obama was capable of responding in kind.

Barack Obama generated more campaign coverage than Hillary Clinton in a week in which Democrats completely dominated the media narrative. But Clinton’s complaints about a journalistic tilt toward her opponent seemed to strike a responsive chord.

Summary of Findings An overwhelming majority of Americans (81%) are aware of news reports that John McCain may have had an improper relationship with a female lobbyist several years ago. About half (48%) of the public has heard a lot about this story, which first appeared in the New York Times late last week. Another […]

Obama’s big win in Wisconsin shaped the Democrats’ media narrative last week and had some pundits wondering whether Clinton was contemplating her own defeat. And why a New York Times expose about the presumptive GOP nominee may prove to be manna for McCain.

Summary of Findings The public remains highly engaged in the presidential campaign, and strong majorities say the campaign is important, easy to follow, interesting and informative. The public’s only major complaint about the campaign is its length: 57% say it is too long, while 40% disagree. However, campaign fatigue has not increased in recent months. […]

Barack Obama and Hillary Clinton dominated coverage of the 2008 presidential campaign last week, but in very different ways. While Obama got a big bounce from primary wins, the Clinton campaign was besieged by bad news. Meanwhile, John McCain inched closer to inevitability.

Summary of Findings Barack Obama is seen by most Democrats as inspiring and as most likely to bring about change. Hillary Clinton is widely viewed as prepared to lead the country, but also hard to like. These are some of the major themes in campaign news coverage — identified by the Project for Excellence in […]