News Content Analysis

Barack Obama’s efforts to heal the wounds of the primary battle and to reconcile with the Clintons were the major story lines in last week’s coverage of the Presidential campaign. And they’re a big reason why the Democratic nominee generated about twice as much coverage as did John McCain.

The public is largely satisfied with the amount of media coverage the Midwest floods have received, but there is much less satisfaction with the federal government's response to the disaster.

Summary of Findings As the floods in the Midwest continued to devastate parts of that region, public interest in the story increased moderately last week, but still remained significantly lower than interest in the massive floods that struck the region in 1993. Roughly four-in-ten (39%) followed the floods in the Midwest very closely, up from […]

Barack Obama and John McCain sparred over offshore drilling and campaign financing, and former Presidential contender Al Gore generated headlines with an endorsement of Obama. But the coverage last week also focused on two people—Michelle Obama and George Bush—who may have a major impact on the outcome of the election.

Summary of Findings The public continues to express strong interest in news about the economy. More than four-in-ten (42%) tracked economic news very closely last week, only slightly below the 45% who tracked news about the economy very closely in mid-March, which was a 15-year high. And while several specific economic and financial news stories […]

While opinions about both potential First Ladies are mostly positive, Mrs. Obama has emerged as a more high profile and controversial spouse than Mrs. McCain.

Summary of Findings. With the major party nominations now settled, the images of the candidates’ wives are coming into sharper focus. While opinions about Cindy McCain and Michelle Obama are mostly positive, Mrs. Obama has emerged as the more high profile and controversial spouse. More Americans have heard a lot about Michelle Obama than Cindy […]

In the kickoff week of full-time general election coverage, a collection of policy issues—from the war to gas prices—made up the leading media campaign narrative. But the press also lavished considerable attention on one high-profile controversy and on some of the ill will left over from the Democratic primary battle.

Summary of Findings A solid majority of Americans say it as at least somewhat important to the country that an African American has won the presidential nomination of a major political party. But there are wide political and racial divisions over the significance of Barack Obama’s history-making achievement. Overall, 36% of the public says it […]

That's how much more coverage the Texas raid of a polygamist ranch received compared to the ruling later reversing it.