News Content Analysis

Summary of Findings With less than three weeks to go before the election, there is a growing sense among the public that the tone of the presidential campaign has changed. A majority of Americans (55%) now say that the campaign is too negative. This is up significantly from 43% a month ago and represents a […]

The stock market tanked, and the candidates took citizen questions during a presidential debate. But with Election Day looming in less than a month, the media spotlight last week was trained on the hostile rhetoric heard on the campaign trail.

Summary of Findings Strong majorities of the public say the press has been fair to John McCain, Barack Obama and Joe Biden. But fewer than four-in-ten (38%) say the press has been fair to Sarah Palin. Many more believe the press has been too tough on Palin (38%) than say it has been too easy […]

While strong majorities feel the press has been fair to John McCain, Barack Obama and Joe Biden, as many people say the press has been too tough on the governor of Alaska (38%) as say it has been fair (38%). Republicans overwhelmingly believe the press has been too hard on Palin (63%).

Coverage of the nation’s financial crisis reached new heights last week as Congress struggled to produce a bailout package. But when it came to the presidential campaign narrative, the match-up in Missouri proved more interesting to the media.

Summary of Findings Interest in news about the U.S. economy skyrocketed last week, with 70% of Americans following economic developments very closely, up from 56% the previous week. Interest in economic news is broadly bipartisan with equal proportions of Republicans, Democrats and independents following news about current economic conditions very closely. The public also paid […]

In a week in which he injected both suspense and personal dramatics into the campaign storyline, Republican John McCain was the leading newsmaker. But after a debate that the public scored differently than the press, it was Barack Obama getting the more positive headlines.

Summary of Findings Views of John McCain turned somewhat more negative last week, amid record public interest in economic news. In a survey conducted Sept. 19-22, fully half of the public said their opinion of the GOP nominee had changed in the past few days, with 30% saying their opinion has become less favorable and […]

How do the news media cover the issue of immigration? A new PEJ study, produced in collaboration with the Brookings Institution and The University of Southern California Norman Lear Center, reveals the uneven, and episodic nature of the media's approach, based on a close look at the year 2007.

Even the Palin phenomenon took a back seat last week as a profound crisis in the financial markets dominated the headlines. In a campaign season of constantly changing storylines, will this become the dominant issue that determines the outcome?