News Content Analysis

When the campaign was finally over, the media almost immediately viewed Barack Obama's victory as a transformational event, and a subject that had been in some ways taboo moved front and center - race.

The campaign press declared Barack Obama’s Nov. 4 victory a culturally transforming event, but was far less certain it was a politically transforming moment. And within days, the search for lessons had yielded to speculation about the new administration.

Summary of Findings As the long presidential campaign wound down last week, the public remained highly engaged. Fully 60% of registered voters said they were following campaign news very closely, while 28% said they were following fairly closely. That is the highest level of voter interest just before a presidential election since the Pew Research […]

In the final week of the campaign, both presidential candidates continued to pound away at each other’s economic policies. But as they examined the details of the last polls, the battlegrounds, and the strategy, the media had all but anointed a winner.

Summary of Findings Many more Americans are turning to the internet for campaign news this year as the web becomes a key source of election news. Television remains the dominant source, but the percent who say they get most of their campaign news from the internet has tripled since October 2004 (from 10% then to […]

Summary of Findings Many Americans say they are hearing too much about Barack Obama in these final days of the 2008 presidential election – just as they did last summer – but a similar percentage now says the same about Sarah Palin. However, the public’s complaints notwithstanding, a relatively small amount of media coverage was […]

Colin Powell’s endorsement and Joe Biden’s gaffe were almost one-day wonders last week as the news cycle sped up in the campaign’s final days. Now, it’s battleground states and polls that seem to be capturing much of the media’s attention.

Summary of Findings Voters overwhelmingly believe that the media wants Barack Obama to win the presidential election. By a margin of 70%-9%, Americans say most journalists want to see Obama, not John McCain, win on Nov. 4. Another 8% say journalists don’t favor either candidate, and 13% say they don’t know which candidate most reporters […]

With fewer than two weeks left before election day, how has the press covered the race for president? How has the tone of McCain’s coverage compared with Obama’s, or Palin’s. A new PEJ study from the conventions through the last debate offers answers.

The final presidential debate was the top campaign storyline last week. And both candidates rolled out major economic packages. But perhaps the most memorable event was the media descending on an unlikely new voice of the working class.