News Content Analysis

For the third straight week, the Obama Administration’s renewed efforts to pass a health care bill topped the news agenda while the U.S. economy followed in the No. 2 slot. Ex-Congressman Eric Massa’s weird cable TV tour also generated attention. And troubled Toyota found itself in the news again, albeit this time with somewhat more  sympathetic coverage.

For the second time in a month, the issue of gay rights drew intense interest from the blogosphere. The Chilean earthquake finished a close second while news about Google was the lead topic on Twitter. And on YouTube, four of the five top videos were about an animal trainer drowned by a killer whale at SeaWorld in Orlando.

Summary of Findings As Americans continue to track the debate over health care reform closely, a growing minority – now 39% – says they think health care legislation will pass this year. Just before the Feb. 25 bipartisan summit at the White House to discuss the stymied legislation, 27% said they thought a bill would […]

The media last week were focused squarely on politicians. While Obama’s health care gamble was the top story, Jim Bunning’s quixotic Senate crusade, a Texas gubernatorial primary and the resignation of a powerful House committee chairman were also big news. The only non-politics story in the top five was the tragedy in Chile.

Bloggers weren’t very interested in the politics of the big Washington bi-partisan health care summit last week. But they engaged in a spirited debate over a health care warning issued by some pediatricians. On Twitter, several different Web-focused subjects gained the most attention. And Tiger Woods’ media mea culpa drew more than half a million views on YouTube.

Summary of Findings Americans say the two news stories they followed most closely last week were the reinvigorated debate over health care reform in Washington and the second week of the Winter Olympics in Vancouver. In interviews shortly after the Feb. 25 bipartisan summit on health care legislation, a quarter of the public (25%) says […]

With the legislative process stalled in recent weeks, the media turned away from health care reform. But President Obama’s much-awaited February 25 summit meeting changed that. Meanwhile, a modicum of bipartisanship on Capitol Hill fueled coverage of the economy and a mea culpa before Congress put Toyota in the headlines.

Following an interview with one of the leading scientists in the so-called “Climate-gate” controversy, bloggers engaged in a passionate exchange over the merits of climate change science. On Twitter, an airline’s treatment of an overweight celebrity was the top story. And on YouTube, the tragic death of an Olympic luger was a leading driver of traffic.

Summary of Findings Americans say they followed news about the Winter Olympics in Vancouver more closely than any other major news story last week. The Olympics also proved to be one of two stories people talked about most frequently with friends. The other was Tiger Woods’ televised apology for marital infidelities. About a quarter of […]

The economy was the top story last week, but it faced stiff competition from U.S. medals in Vancouver, fighting in Afghanistan, a retiring senator in Indiana and an attack on the IRS in Texas. And then there was Tiger.