Local TV News Project 2001
Local newsrooms beset by sponsor interference, budget cuts, layoffs, and added programming.
Local newsrooms beset by sponsor interference, budget cuts, layoffs, and added programming.
Quality sells, but commitment — and viewership — continue to erode.
For all the "I-Team" graphics and driving music, enterprise reporting -- the serious, proactive journalism that local TV so heavily promotes -- is dropping precipitously.
In an initiative to find the correlation between quality local television journalism and ratings PEJ brings the practice of benchmarking--identifying models of quality in an industry--to local TV news.