report | Jun 16, 2008

Obama Makes More News Than McCain, But It’s Not All Good

In the kickoff week of full-time general election coverage, a collection of policy issues—from the war to gas prices—made up the leading media campaign narrative. But the press also lavished considerable attention on one high-profile controversy and on some of the ill will left over from the Democratic primary battle.

report | Jun 9, 2008

Clinton Drives the Media Narrative the Week Obama Wins

In the last official week of the long and grueling Democratic nomination battle, Barack Obama captured his party’s top prize. But it was Hillary Clinton—by providing most of the week’s suspense and drama—who proved she could still dominate the story line in defeat.

report | May 19, 2008

Clinton Wins W. Virginia, Obama Wins the Headlines

Despite a big Hillary Clinton win in the West Virginia primary, John Edwards and George Bush helped make Barack Obama the lead campaign newsmaker last week. And they helped reinforce the idea that the Democratic primary fight was just about over.

report | Apr 21, 2008

Obama and Clinton Debate the Debate

The two Democratic contenders went at it last week, battling over Barack Obama’s “bitter” remarks at a California fundraiser and over the ABC debate that some said had too much “gotcha.” Trailing in the race for attention, John McCain saw the media examine everything from his economic policy to his temper last week.

report | Apr 7, 2008

Clinton Punches, Obama Bowls, and McCain Reminisces

The key media narrative last week involved growing pressure on Hillary Clinton to withdraw from the primary fight. Meanwhile, Barack Obama tried his hand at hands-on campaigning while John McCain hoped to grab the media’s attention with a tour of some old stomping grounds.

report | Mar 27, 2008

Obama and Wright Controversy Dominate News Cycle

Summary of Findings Barack Obama’s March 18th speech on race and politics is arguably the biggest political event of the campaign so far. Fully 85% of Americans say they heard at least a little about Obama’s speech, and most (54%) say they heard a lot about it. Not surprisingly, Barack Obama has been far and […]

report | Mar 10, 2008

Media Admire Clinton’s Resilience, Question Obama’s Toughness

With wins in Ohio and Texas, Hillary Clinton was the top campaign newsmaker last week. The media’s first verdict was that her aggressive attacks succeeded in stopping Barack Obama’s momentum. Their next question was whether Obama was capable of responding in kind.

report | Mar 3, 2008

Press Takes a Harder Look at Obama—and Itself

Barack Obama generated more campaign coverage than Hillary Clinton in a week in which Democrats completely dominated the media narrative. But Clinton’s complaints about a journalistic tilt toward her opponent seemed to strike a responsive chord.

report | Feb 25, 2008

Clinton Battles the Obama Boom, McCain Battles the Times

Obama’s big win in Wisconsin shaped the Democrats’ media narrative last week and had some pundits wondering whether Clinton was contemplating her own defeat. And why a New York Times expose about the presumptive GOP nominee may prove to be manna for McCain.

report | Feb 19, 2008

Media Narrative Vaults Obama into Frontrunner Slot

Barack Obama and Hillary Clinton dominated coverage of the 2008 presidential campaign last week, but in very different ways. While Obama got a big bounce from primary wins, the Clinton campaign was besieged by bad news. Meanwhile, John McCain inched closer to inevitability.

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