report | Feb 7, 2008

Public Sees Candidates Focusing on Economy

Summary of Findings Public interest in economic news remained high last week as 40% of Americans followed news about the condition of the U.S. economy very closely. Nearly one-in-four Americans (23%) listed the economy as the single news story they were following more closely than any other, placing it second only to the presidential campaign. […]

report | Jan 11, 2008

The Internet Gains in Politics

The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost the double the percentage from ...

report | Jan 11, 2008

The G.O.P.’s Unanswered Question

Thursday night’s Republican debate in South Carolina in the wake of John McCain’s comeback victory in New Hampshire and Mike Huckabee’s surprising win in Iowa emphasized what a difference one week can make in the nomination process. And in terms of who will get the nod, it raises more questions than answers. Sen. McCain’s win […]

report | Jan 10, 2008

Intense Iowa Coverage Leads Many to Say “Too Much”

Summary of Findings In the wake of his victory in the Jan. 3 Iowa caucuses, Barack Obama for the first time supplanted Hillary Clinton as the most visible presidential candidate. Overall, 38% of Americans say they heard the most about Obama in the days immediately after the caucuses (Jan. 4-7), while 28% named Clinton as […]

report | Jan 9, 2008

New Hampshire Teaches National News Media a Lesson

It wasn’t quite “Dewey Defeats Truman,” but after the Jan. 8 Granite State primary confounded many of the pollsters and pundits, one of the key story lines that emerged in coverage of the McCain and Clinton victories was the media’s proclivity to predict and pre-analyze the results.

report | Jan 4, 2008

The Media Verdict on the Iowa Caucuses is Loud and Clear

The media were busy anointing winners after the Jan. 3 Iowa caucuses. And the theme of change and surprise also resonated throughout much of the commentary. But a PEJ look at the caucus post-mortems finds that perhaps the most distinct aspect of the coverage was the certainty that something major had occurred that night in Iowa.

report | Jan 4, 2008

Obama’s YouTube moment

Barack Obama makes an early play for "YouTube moment of the 2008 campaign"

report | Dec 13, 2007

Oprah Boosts Obama’s Visibility

Summary of Findings Oprah Winfrey’s well-publicized appearances with Barack Obama have raised Obama’s visibility, especially among African Americans. Roughly a quarter of Americans (26%) say they have heard more about Obama recently than any other presidential candidate, up from just 10% in November. Meanwhile, though Hillary Clinton remains the most visible candidate overall, the proportion […]

report | Dec 7, 2007

Iowa, NH Voters Heavily Courted, Dems Have Edge in Personal Contact

Summary of Findings Voters in the early primary states of Iowa and New Hampshire are being inundated with mail, phone calls and other contacts from the presidential campaigns. In particular, overwhelming majorities of likely voters in both states have received pre-recorded calls, or “robo-calls,” about the campaign. However, far more Democratic voters than Republican voters […]

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