By Kyley McGeeney and H. Yanna Yan Text messaging has grown in popularity in recent years, leading survey researchers to explore ways texts might be used as tools in the public opinion research process. In the U.S., at least, researchers must obtain consent from respondents before they are permitted to send an automated text. This […]
Many people wonder: Can polls be trusted? The following essay contains a big-picture review of the state of polling, organized around a number of key areas.
The advantages of these online surveys are obvious – they are fast and relatively inexpensive, and the technology for them is pervasive. But are they accurate?
We surveyed non-Web panel members by mail and assessed how much, if at all, their non-participation would affect the outcome in a poll conducted exclusively online.
Among the most striking trends in the field of survey research in the past two decades is the shift from interviewer-administered to self-administered surveys. Fueled by the growth of the internet, self-administration as a survey mode presents a mixture of opportunities and challenges to the field.
In early 2014, Pew Research Center set out to build a probability-based panel – the American Trends Panel – to supplement our traditional method of data collection in the U.S. – the random digit dial (RDD) telephone survey. Here's how we built and managed the panel, and what we learned from it in 2014.
Pew Research Center methodologists examine the efficacy of intensive data collection with a probability-based panel and the differences in participation and responses when using a smartphone app as opposed to a web browser for a study of smartphone use.