Online Surveys

Given the errors in 2016 and 2020 election polling, how much should we trust polls that attempt to measure opinions on issues?

Since the establishment of the ATP, the Center has gradually migrated away from telephone polling and toward online survey administration, and since early 2019, the Center has conducted most of its U.S. polling on the ATP. This shift has major implications for the way the Center measures trends in American religion – including those from the Center’s flagship Religious Landscape Studies, which were conducted by phone in 2007 and 2014.

The rise of internet polling makes it more feasible to publish estimates for Asian Americans. But these estimates offer a limited view.

While the growth of online interviewing is a prominent trend in polling, there is variation within that trend in how researchers recruit respondents. This study finds that sourcing affects data quality.

Our director of journalism studies explains how we determined what media outlets Americans turn to and trust for their political news.

While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.

when designing an online survey questionnaire, there is more than one way to ask a respondent to select which options in a series applies to them.

Nick Bertoni, manager of the American Trends Panel, explains how the panel works and what its recent expansion means for our future survey work.

Pew Research Center’s American Trends Panel (ATP) is now the Center’s principal source of data for U.S. public opinion research.

What does the migration to online polling mean for the country's trove of public opinion data gathered over the past four decades?