Pew Research Center’s political typology sorts Americans into cohesive, like-minded groups based on their values, beliefs, and views about politics and the political system. Use this tool to compare the groups on some key topics and their demographics.
While the growth of online interviewing is a prominent trend in polling, there is variation within that trend in how researchers recruit respondents. This study finds that sourcing affects data quality.
Many online surveys are conducted using “nonprobability” or “opt-in” samples, which are generally easier and cheaper to conduct. In our latest Methods 101 video, we explore some of the features of nonprobability surveys and how they differ from traditional probability-based polls.
Question 1: Measuring religious identity How does Pew Research Center measure the religious identity of survey respondents and the religious composition of the U.S.? Answer: Generally, we rely on respondents’ self-identification. A key question we ask in many surveys is: “What is your present religion, if any? Are you Protestant, Roman Catholic, Mormon, Orthodox such […]
A growing share of polling is conducted with online opt-in, or nonprobability, samples. This trend has raised some concern within the industry because, while low participation rates pose a challenge for all surveys, the online opt-in variety face additional hurdles.