User Demographics

In a recent Pew Research survey, more respondents said communication skills were most important for children to have, followed by reading, math, teamwork, writing and logic. Science fell somewhere in the middle.

Latinos, blacks and whites use social media networks about equally, but there are some differences in their preferences for specific social media sites.

A majority of Americans think children should be required to get vaccinated. Young adults more likely to say vaccinating kids should be a parental choice.

How digital tools are changing not only how teens communicate, but also how they gather information about the world and present themselves to others.

There are some striking differences between women and men in their hopes and fears about the future.

Adoption is increasing, but many seniors remain isolated from digital life

While African Americans continue to trail whites when it comes to internet use and home broadband adoption overall, young African Americans are just as likely as their white counterparts to use the internet and have especially high rates of Twitter use.