User Demographics

Data provided by comScore Networks detailing the kinds of Web sites that are particularly appealing to college students, and the kinds of sites where a high proportion of shoppers are college students.

This focus group-based study of Internet savvy middle and high school students found that students report a substantial disconnect between school-based and teacher-directed internet use and home internet use for school.

2001 holiday season sees more e-commerce, and more online socializing Washington, D.C.–Women topped men in holiday online shopping – 58% of those who bought gifts online during the most recent shopping season were women. This is part of a broader story about advances in e-tailing as more people spent more money this year compared to […]

Asian Americans who speak English are more experienced and more active Internet users than whites, Hispanics, and African-Americans. Asian-Americans are the heaviest daily users of the Internet, and are the most likely to have fully integrated the Web into their daily lives.

A new report also reveals that age 55 is the “gray gap” dividing line WASHINGTON, D.C. – Only 15% of those aged 65 and older go online, but as a group they are fervent users of the Internet who love email and often use the Web to gather important information such as material to help […]

While 56% of all Americans go online, only 15% of Americans over the age of 65 have access to the Internet. Wealthy and educated seniors are most likely to go online. They are enthusiastic Internet users who love email and use the Web to gather all ...

An overview of how today's student and parents use the Internet to do research, homework, contact schools and teachers, and also sometimes to cheat.

The percentage of Internet users by race and gender engaging in online activities overall (and on a typical day).

Hispanics who speak English make up one of the fastest growing minority Internet user groups in the country. These users are enthusiastic daily users of the Web, often looking for entertainment and information that is useful to their daily lives.Lat...

A detailed look at how children and young adults have incorporated the Internet into their lives, with a focus on family and friend relationships, and fervor with which adolescents use instant messaging technology.