User Demographics

This presentation provides new demographic data, not contained in recent reports, that is broken out by age groups. It also contains specific tips for government Web site managers who want to design senior-friendly sites.

The presentation outlines three main groups, roughly aligned with the constituencies of a college or university website--teens/prospective students, current students and parents--and discusses the online nature, behaviors and beliefs of these groups.

OK, so a high-stakes financial decision faces a big group of consumers. Most experienced Internet users might say, “So what, I got a great deal on my car last year based on Web research..."

The presentation provides data on Internet usage for African American and Hispanic individuals.

22% of Americans 65 and older use the Internet. The percent of seniors who go online has jumped by 47% between 2000 and 2004. In a February 2004 survey, 22% of Americans age 65 or older reported having access to the Internet, up from 15% in 2000. By ...

52% of rural adults go online.

This report provides a portrait of rural America’s Internet users, the activities they pursue online and their attitudes about the Internet compared to online Americans in urban and suburban communities

Ms. Lenhart's speech covered how young Americans use the Internet, with a particular focus on instant messaging.

Amanda's presentation covered how teenagers, college students and their parents use the Internet.

This is a report of a study of college students’ use of electronic, video and online games. Seventy percent of college students surveyed reported playing games at least once in a while. The academic and social impacts of gaming are discussed.