User Demographics

Demographic differences in Web site design -- captured by a staple of Halloween parties and roller skating rinks.

The majority of teens and nearly half of online adults use the internet to search for colleges or schools.

54% of parents with teenagers use internet filters – a big jump from 2000. Yet both teens and parents believe that youth do things online that their parents would not like.

This short presentation addresses the Project’s late 2004 findings on the steps that parents are taking to protect their teenage children online.

26% of Americans age 65+ go online.

A recent PIP report found that on any given day 38 million Americans consult a search engine. So it stands to reason that, as the national debate about Social Security continues, internet users may turn to search engines for links to sites that m...

Our November 2004 telephone survey brought some interesting data about women, men, and financial activities online.

One in four Americans age 65+ has access to the internet, up from 15% in 2000.

A growing number of "Silver Surfers" switch to fast online connections

This slide show presents trends from 2002 to 2004 in adoption of high-speed internet connections at home among Americans living in rural parts of the country.