User Demographics

The share of Americans who say they often get news from a podcast is quite small, at just 7%; 16% of adults say they sometimes do.

Adoption of key technologies by those in the oldest age group has grown markedly since about a decade ago.

Pew Research Center’s political typology sorts Americans into cohesive, like-minded groups based on their values, beliefs, and views about politics and the political system. Use this tool to compare the groups on some key topics and their demographics.

Over the years, we have studied how U.S. adults – as well as teens and children – use and engage with Instagram. Here are seven key takeaways.

The digital divide between Americans who have a disability and Americans who do not remains for some devices.

Rural adults are less likely than suburban adults to have home broadband and less likely than urban adults to own a smartphone, tablet or computer.

Black and Hispanic Americans remain less likely than White adults to say they own a traditional computer or have high-speed internet at home.

A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30.

Today, 25% of adults ages 65 and older report never going online, compared with much smaller shares of adults under the age of 65.

38% of parents with children whose K-12 schools closed in the spring said that their child was likely to face digital obstacles in schoolwork.