short reads | Sep 13, 2010

Older Adults Tweeting

One-in-ten online adults ages 50-64 use Twitter or another status-updating service.

report | Sep 2, 2010

Cell phones and American adults

Adults make just as many calls, but text less often than teens. Americans say their mobile phones make them feel safer and more connected, but are irritated by cell intrusions and rudeness by other users.

report | Aug 27, 2010

Older Adults and Social Media

Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42%—over the past year. Status updating has also grown in popularity among older users; one in ten say they use Twitter or another service to share updates...

report | Aug 27, 2010

Older Adults and Social Media

Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.

presentation | Jun 27, 2010

Four or More: The New Demographic

This presentation highlights new research on teens, young adults and social media use while also identifying a new leading edge group that deserves the same attention: those who own four or more internet-connected devices.

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