Digital Divide

OK, so a high-stakes financial decision faces a big group of consumers. Most experienced Internet users might say, “So what, I got a great deal on my car last year based on Web research..."

22% of Americans 65 and older use the Internet. The percent of seniors who go online has jumped by 47% between 2000 and 2004. In a February 2004 survey, 22% of Americans age 65 or older reported having access to the Internet, up from 15% in 2000. By ...

As use of the Internet becomes more appealing and more essential to Americans, a growing number are using multiple locations to go online. And significant numbers are moving beyond the tradition places of access – home and work.

This report provides a portrait of rural America’s Internet users, the activities they pursue online and their attitudes about the Internet compared to online Americans in urban and suburban communities

Low-income Californians are more likely than other low-income Americans to go online and to search for health information. Health insurance, alternative medicine, and experimental treatments are particularly popular topics among Californian Internet ...

Computers and the Internet are encroaching on the TV and the landline telephone as important information and communication tools for a growing number of tech-loving Americans, especially those in their twenties.

Internet penetration is not spread evenly over all regions, and users in different regions do different things online.

There was 50% growth in home broadband adoption in the past year, but the torrid growth pace will likely slow.

John's presentation provides data on broadband penetration to homes and highlights findings from the report “The Broadband Difference.”

This study reveals a fluidity in internet use, detailing the on again, off again, or proximal relationships that some have with the Internet and also looks at those who remain offline and the reasons given for non-use.