Social Media

Fully 71% of online Americans use video-sharing sites such as YouTube and Vimeo. Rural internet users have caught up to others in their use of these sites, and minorities are more likely than whites to visit them.

Lee Rainie will discuss the Project’s latest findings about how people use mobile devices, and how the changing media ecosystem is affecting the way people receive, share, and create information.

Lee Rainie presents a compendium of recent data that focuses on key behavioral statistics of the Millennial Generation.

A majority of adults who use Facebook interact with the website at least daily.

Criticism of a 2012 GOP presidential candidate dominated the conversation on blogs last week, while Twitter users got excited over a new social networking tool from Google. On YouTube, strange objects in the air over London generated the most views.

A discussion forum focused on using social networking and digital tools to reinvigorate democracy and extend electronic engagement from campaigns and grassroots-activism to governance.

A 16-point Twitter-adoption gap separates black online adults and white online adults.

Among online adults, 13% use the status update service Twitter.

How people's trust, personal relationships, and civic and political involvement are connected to their use of social network sites and other technologies.

Lee Rainie will speak to advertising executives and researchers and explore how people use digital technology and how that makes audience measure more complicated than in the past. The good news is that the coming exaflood of data will give everyo...