Marketing in the networked age
How the new media ecosystem has affected marketing
How the new media ecosystem has affected marketing
50% of cell owners download apps to their phones; 48% listen to music services; video calling has tripled since 2011; texting remains a popular activity
Twitter's announcement on Sept. 12 that it planned to go public with an initial public offering follows seven years of growth in the user of the social media platform.
The average gap between the proportion of men and women who use social media
More social media users are adding location information to their posts, and most smartphone owners use location-based information services.
A new survey by the Pew Research Center's Internet Project finds that 86% of internet users have taken steps online to remove or mask their digital footprints. We ask readers to share their own strategies and experiences.
86% of online adults have taken steps to avoid surveillance by other people or organizations when using the internet. Despite precautions, 21% have had an email or social media account hijacked and 11% have had vital information stolen.
58% of American teens have downloaded an app to a cell phone or tablet. More than half of teen apps users have avoided an app due to concerns about sharing their personal information.
The early-August suicide of a 14-year-old British girl and her father’s anguished Facebook posts about it has prompted the website Ask.fm to beef up its anti-bullying tools and practices. It has also reignited the debate over the extent of online bullying and its impact. Ask.fm is a Latvia-based site that allows users to pose and […]
NBC News purchased a digital start-up company that allows anyone with a smartphone to stream live video to the network from the scene of breaking news, a move that could lead to increased use of user-generated content.