Social Media

62% of U.S. adults under 30 say they use TikTok, compared with 39% of those ages 30 to 49, 24% of those 50 to 64, and 10% of those 65 and older.

Across eight countries surveyed in Latin America, Africa and South Asia, a median of 73% of adults say they use WhatsApp and 62% say they use Facebook.

Most teens at least sometimes feel happy and peaceful when they don’t have their phone, but 44% say this makes them anxious. Half of parents say they have looked through their teen’s phone.

Internet use is nearly ubiquitous in Germany, but social media use is not. In fact, Germans stand out internationally for their relatively light use of social media.

Across 27 countries surveyed, people generally see social media as more of a good thing than a bad thing for democracy.

About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.

Around seven-in-ten U.S. adults (68%) say they ever use Facebook, a share that has remained relatively flat since 2016.

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok's user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.

YouTube is the most popular online platform among teens, with roughly nine-in-ten saying they use the site. And more than half of teens report using TikTok, Snapchat and Instagram.