report | Jan 13, 2011

Wikipedia, past and present

42% of all Americans turn to the popular collaborative encyclopedia for information online

report | Dec 16, 2010

Generations 2010

Major trends in how different generations of Americans use the internet

presentation | Dec 13, 2010

Dancing with megaphones (video & slides)

Lee Rainie gave a keynote to the iMedia Agency Summit for ad executives. It explored the new media ecololgy and how it has changed customer behavior and expectations.

report | Oct 14, 2010

Americans and their gadgets

As the digital world has expanded far beyond the desktop, consumers can now choose from an array of devices capable of satisfying their need for “anytime, anywhere” access to news, information, friends and entertainment.

report | Sep 29, 2010

Online Product Research

58% of Americans have researched a product or service online; 24% have posted comments or reviews online about the things they buy.

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