report | Apr 13, 2012

Print books vs. e-books: Which is better for what

Our recent e-reading report has received a lot of attention over the past week, and one section in particular that seemed to spark conversation was our “print vs. e-books” showdown. When does print win out over e-books (and vice versa?)

report | Apr 5, 2012

Why people like to read

Asked to tell us what they like most about book reading, those who had read a book in the past 12 months gave a host of reasons that ranged from the highly practical to the sublime.

report | Apr 4, 2012

The rise of e-reading

21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.

report | Mar 9, 2012

Search Engine Use 2012

Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads

report | Jan 30, 2012

The rise of in-store mobile commerce

During the holiday season, 25% of cell owners used their phone inside stores to gather price comparisons; 24% used them to look up online reviews.

report | Jan 27, 2012

A Snapshot of E-reader and Tablet Owners

The number of Americans owning either an e-reader or tablet jumped from 18% in December 2011 to 29% in January 2012. Who are these owners? View a breakdown of e-reader and tablet owners who belong to different demographic groups.

report | Jan 12, 2012

Real Time Charitable Giving

Why mobile phone users texted millions of dollars in aid to Haiti earthquake relief and how they got their friends to do the same

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